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Management Overview

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Home / About Us / Press Kit / Management Overview

 

Management Team

BeautifulPlaces' management team is composed of veteran business, marketing, management and publishing professionals, as well as entrepreneurs, from such varied company backgrounds as American Express, Boeing, Charles Schwab, Lucent Technology and Eurostar.

The group's educational credentials include degrees from such institutions as Stanford, The Wharton School at the University of Pennsylvania, The London School of Economics and Loyola University, Chicago.

Patrick Smith
Founder, President

Smith is responsible for both the strategic vision and daily operations of the company. With BeautifulPlaces, he has parlayed 25 years experience in marketing, brand building and Internet technology into a unique concept in luxury lodging for the epicurean lifestyle travel market.

Smith graduated from Stanford University with a Bachelor's degree in history. He earned his Master of Science degree in International economics and politics from The London School of Economics.


Liza Graves
Co-Founder

Along with being co-founder of BeautifulPlaces, Graves is a member of the board of directors, where she is actively involved in strategic planning, marketing and human-resource management for the company.

Graves, worked from 1982 to 1997 in a variety of marketing and sales management positions of increasing importance at American Express Company in New York and San Francisco, including serving as vice president and general manager for both the Eastern and Western regions of the Establishment Services Division.

In 1997, she joined Charles Schwab, Inc., where she held a number of executive positions, including senior vice president and head of talent management, chief of staff to the president and CEO of Charles Schwab, and senior vice president of marketing for Schwab's Services for Investment Managers Division. Graves has served on the board of directors and executive committee of the San Francisco Chamber of Commerce, and previously served on boards and committees of the California Tourism Industry Association and Los Angeles Convention and Visitors Bureau.


Gerrett Snedaker
Vice President, Real Estate Broker

As BeautifulPlaces' Broker of Record, Snedaker is responsible for all regulated real estate activities including leasing and sales consultation. He is CEO/managing broker of Frank Howard Allen, The Wine Country Group Realtors™, an independently owned and operated real estate brokerage with more than 100 agents located in eight offices throughout the Northern California wine country, and also a BeautifulPlaces strategic partner.

He has a MA in Urban Studies from Loyola University in Chicago and a BA in Real Estate and Urban Land Studies from the University of Florida.


Lorna Taylor
Director, Operations

In her extensive lodging and travel industry experience, Lorna Taylor has been global event manager for Lucent Technology, a corporate travel agent, the manager of a large catering company and owner of a specialty cleaning service. Those experiences have served her well in her capacity as the person in charge of provisioning and maintaining BeautifulPlaces' properties, as well the company's overall day-to-day operations.


Sarah Carroll
Manager, Reservations and Concierge Services

Sarah Carroll brings a wealth of travel and hospitality experience from her 10 years at Creative Leisure International where she served in various operations, customer service and management positions. Sarah also spent some time at Francis Coppola Presents as Resort Coordinator. A graduate of Sonoma State, Sarah also earned a certificate in Travel and Hospitality from Empire College. She is a volunteer with Food for Thought and the Napa Valley Affiliate of the Pancreatic Cancer Action Network. Sarah enjoys travel, food and wine, swimming with the sharks in Bora Bora and an occasional sky dive.