A Natural Pairing: BeautifulPlaces^TM Teams Up With Women & Wine^TM

DECEMBER 22 -- BeautifulPlaces and Los Angeles-based Women & Wine have joined forces in an Internet marketing partnership. Beginning in January, the international women’s wine club will begin featuring BeautifulPlaces’ vacation homes on its web site at www.WomenWine.com.

"We were looking for an organization like Women & Wine that could help us spread the word about experiencing daily life in wine country in gracious, private surroundings," says Patrick Smith, founder and CEO of BeautifulPlaces. "We saw a tremendous synergy between our product and Women & Wine’s membership."

Founded in early 2005 by Julie Brosterman, Women & Wine offers its worldwide roster of members custom itineraries to 23 wine-country destinations, as well as wine-oriented urban hotel packages, trips for solo travelers, a wine club and wine recommendations.

The company has received extensive publicity since its founding, including coverage on NBC Nightly News and CNN Headline News, and mentions in USA Today and Travel & Leisure magazine.

Smith says that he and Brosterman agree that until now women have been an underserved segment of the wine market. "Women don’t see wine as a competitive or ratings-based thing," says Brosterman. "They see it as an essential part of a rich social and emotional life."

Smith says gathering in a beautiful house to enjoy one another’s company while sharing wine "is an experience that we know resonates with many women. Women groups have made up a significant percentage of our bookings since we opened our doors. That’s why we know the Women & Wine concept works so well."

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